Blog Posts

How To Use Footer Links for SEO & Best Practices

Search Engine Optimization

Often, a website footer is an overlooked opportunity. Footer links are important for SEO because they are associated with several rankings factors. This includes PageRank, relevancy, and user behavior signals. Here are the Footer Links SEO best practices for search engine optimization: Purpose of Footer Links Types of Footer Links Examples of Footer Links Purpose […]

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Complete SEMrush Keyword Research Guide (Template Included)

Search Engine Optimization

SEMrush already makes competitor keyword research super easy… But this SEMrush Keyword Research Template helps to automate the process, strategize keyword opportunities, and organize an SEO Roadmap. Here’s the 6-step process for SEMrush keyword research: Determine Competitors Find Competitor Keywords Export Untapped Keywords Import Files To Google Sheet Begin Keyword Mapping Create Target Pages If […]

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Local Viking Review: Google My Business Tracking Dashboard

Search Engine Optimization

Local Viking is a Google My Business management software that makes it possible to schedule GMB Posts, Track Local Pack rankings, upload photos, and manage reviews – all from a single dashboard. The software is used by some of the top Local SEO Experts, including Chaz Edward, who have helped 1000s of local businesses achieve […]

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How To Set Up A Google My Business Listing

Search Engine Optimization

Before even creating a listing, it’s important to know the Google My Business ranking factors. Knowing which factors influence rankings will help ensure that the listing is properly created and optimized. Google My Business plays a major role in Local SEO and online visibility. This is because over 88% of local searches result in a […]

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What Are Organic Keywords?

Search Engine Optimization

Organic keywords are search terms used to attract free website traffic through search engine optimization (SEO). This differs from pay-per-click (PPC) keywords, which are auctioned in Google Ads, formerly known as Adwords. Use this guide to quickly learn how to: Find Your Website’s Organic Keywords Discover Your Competitor’s Organic Keywords Optimize Your Website For Organic […]

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What Are Local Citations? (The Beginner Friendly Guide For SEO)

Search Engine Optimization

A key component of local rankings are attributed to Local Citations or Citation Building. This is because they contribute a considerable amount to Google’s Local Rankings Factors (approximately 10%). In this Local Citations SEO Guide, I’ll cover: What Are Local Citations? The Different Types of Local Citations How To Build Local Citations How To Automate […]

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150+ SEO Acronyms & Abbreviations

Search Engine Optimization

This guide includes over 150+ SEO acronyms used by professionals. One of the most common acronyms used in digital marketing is SEO, which stands for Search Engine Optimization. SEO is a practice of Search Engine Marketing that seeks to improve search engine rankings. This primarily includes Google, but can also include other search engines like […]

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How To Optimize A Facebook Page (2020 Facebook SEO Guide)

Search Engine Optimization

Incorporating Facebook into your SEO strategy can be an effective way to improve brand awareness, grow an audience, and increase website traffic. Here’s how to improve a Facebook Page’s SEO: Facebook Page Title Optimization Create A Facebook Vanity URL Add NAP Information Categories & Page Setup Install Facebook Pixel Content Marketing Strategy Grow with Facebook […]

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Google My Business Categories for Auto Repair Shops

Search Engine Optimization

There are 100s of Google My Business categories to choose from, and not all of them are relevant for auto repair shops. When setting up a Google My Business listing for an auto repair shop, choosing Google My Business categories is one of the first things to do. Whether you’re creating a new listing, or […]

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The Google My Business Audit Template & Optimization Checklist

Search Engine Optimization

Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… And it’s SUPER easy to use. To make advanced optimizations, get the GMB Audit […]

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Local Keyword Generator Tool

Search Engine Optimization

Use this Free Local Keyword Generator Tool to quickly create a list of high volume, relevant, and geo-modified keywords with just a couple clicks. Pro Tip: Get the Keyword Generator Template to quickly create geo modified keywords, and make the initial phase of keyword research SUPER easy. Keywords for local businesses are highly predictable… This […]

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How To Find Competitor Google My Business Categories

Search Engine Optimization

There are nearly 4,000 Google My Business categories, which makes it a bit hard to find what might be the most relevant. Instead of looking through 100s of categories, spy on the competition. Here’s how to find competitor Google My Business categories: Head over to Google Maps Find competitor’s Google Map Listing Place mouse cursor […]

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Complete Google My Business Categories List (Updated)

Search Engine Optimization

There are 100s of categories to choose from, and a lot of them can seem a bit vague. In fact, there are nearly 4,000 categories, and Google doesn’t exactly provide any help on choosing what is best. Use this guide to choose the best Google My Business categories… What Are Google My Business Categories? How […]

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