Google My Business photos can generate tons of listing engagement. Use this guide to properly size and optimize photos for your listing.
Use this guide to properly size and optimize photos for your listing:
- Types of Photo Uploads
- Guidelines For Uploading Photos
- Properly Size & Upload Photos
- How to Remove Photos
The Different Types of Photos
Google My Business has several different types of photo uploads that may be added to listings.
Here’s a list of the different types of photos that can be uploaded:
- Cover: The prominent image that displays in Google search
- Logo: The image that displays next to the business name in Google search
- Interior: Photos of your business’s interior
- Exterior: Building, parking lot, or other photos that showcase the storefront or customer
accessible areas located outside the building
- At Work: On-the-job photos that are project related (job sites) or results driven (case study or success stories)
- Team: Photos of an employee our group photos
- 360: Virtual photos taken by a Google My Business-verified photographer that show a 360 degree view
Depending on your business category or niche, the photos that you choose to upload might vary. For example, a restaurant will likely choose to showcase their interior and menu items.
And an HVAC or plumbing company might choose to highlight their employees and on-the-job projects.
Businesses that have physical product inventory such as a dealership may highlight happy customers or new inventory.
It’s important to have a healthy mix of photos that showcase your business, it’s employees, and your work.
Pro Tip: You can do a full audit of your Google My Business listing to identify other areas of improvement including business categories, reviews, and other business information.
In fact, Google has specific recommendations for what types of photos to upload.
Guidelines For Uploading Photos
Once you’ve created your Google My Business listing and it has been verified, you’ll be able to upload images, videos, and create products and posts. Google provides the following recommendations about the types of photos:
- 3x exterior photos to help customers recognize your business.
- 3x interior photos to show customers what your business feels like inside.
- 3x product / services photos to show what your business sells.
- 3x photos of your most popular guest rooms.
- 3x employee photos showing your management team and employees.
- 1x photo of each of your common areas.
Note: This is just the minimum number of photos Google recommends uploading.
How to Upload Photos to Google My Business
The Google My Business dashboard makes it easy to upload photos to your listing at any time.
Here’s how to upload photos to your Google My Business listing:
- Sign in to Google My Business on desktop
- Select the location to manage (if multiple locations)
- Click Photos in the left navigation
- Select the blue upload button
It’s important to prioritize which photos are uploaded first.
The first photo that is uploaded should be a high quality cover photo that showcases your business. This is because cover photos are the most prominent image that displays in Google’s search results.
In this example, the restaurant showcases their interior, which reinforces their fine dining experience. However, it could be improved by showcasing their cuisine, especially as seasonal menus are being rolled out everywhere in the Midwest.
Pro Tip: There are several considerations for optimizing cover photos. Use this guide to completely optimize Google My Business cover photos, and drive more engagement to your listing.
The next photo of importance is the logo, which appears right next to the business name in Google search.
This is pretty straight forward, but it’s often overlooked or a low quality photo is uploaded.
Once the cover photo and logo have been uploaded, it’s important to include some additional photo types into the mix to help showcase your business. This includes interior, exterior, team, and product or service-related photos to help highlight unique and appealing aspects of your business.
Pro Tip: Use this Google My Business Logo guide to properly size and upload your image to maximize image quality.
Within the Google My Business management dashboard, you can extract some helpful metrics.
Monitoring Photo Engagement & Insights
Understand how many times your business’s photos have been viewed in search.
Get insights to the total number of photos that have been uploaded to your business listing, and compare it to other businesses like yours.
It’s important to regularly upload Google My Business photos as part of your Local SEO strategy to increase listing engagement (and rankings). Photo uploads should include a healthy mix of completed projects or wins, new products or services, and can even include new hires.
You can use the photo insights to understand how your business’s photos perform, and even determine if you’re uploading to frequently or not frequently enough. The photos insights can also be helpful for understanding the quality of your uploads by providing insights to engagement metrics like views.
How to Properly Size & Upload Photos
All images should be properly sized and optimized before uploading them to your listing. This includes the image resolution, dimensions, and other photo qualities such as lighting and filters. Uploading images that do not follow Google’s Photo & Video Guidelines are likely to receive less engagement and may be subject to removal.
Google My Business Image Sizing, Dimensions & Requirements
The recommended Google My Business cover photo size is 1024 x 576 pixels.
The recommended Google My Business logo size is 720 x 720 pixels.
Interior, Exterior, At-work & Team Photos
The recommended size for all other uploads is a minimum width of 720 pixels to ensure quality.
Google My Business 360 Photos should be 4K resolution with a 2:1 aspect ratio, and not exceed a file size of 75MB.
General Upload Requirements
For standard photo uploads, Google specifies the following requirements:
- Image file size: Less than 10MB in size
- Image Dimensions: Should be a minimum of 720 x 720 pixels
Not all uploads are created equal. To ensure you get the most out of your Google My Business Listing, use high resolution images, showcase your business, and regularly upload photos.
Use High Resolution Images
Only high resolution images should be uploaded to ensure that photos display properly and are not pixelated. Regular photo uploads should have a minimum width of 720 pixels.
Showcase Your Business
To maximize listing engagement, make an effort to showcase your business.
Highlight projects, team photos, or products to appeal to potential customers who are looking for your products or services.
Regularly Upload Photos
Keep your business listing active by regularly uploading relevant photos 1-2 times / week.
How to Remove Photos
Accidents happen, and sometimes photos are accidentally uploaded or lack the desired quality.
How to delete Google My Business Photos:
- Login to Google My Business
- Choose the listing you wish to manage
- Navigate to the Photos in the left menu
- Select the photo that you want to delete
- Click the trash icon
As you get into a routine of sourcing images to populate your Google My Business listing, you’ll find that you naturally start to notice opportunities during the course of a typical day. A restaurateur might get into the habit of taking a picture of the daily special, for example, an interior designer might share an image before and after a room makeover, or a car dealer might upload photos of a happy customer driving away.