The GMB Framework

Google My Business has the ability to generate tons of visibility and leads for your business. And here’s what I’ve noticed over the last 5 years of managing Local SEO for 100+ clients…

The majority of engagement for any given keyword occurs as a result of Local 3-Pack.

Here’s an example of Google’s Local Pack result (also known as Local Pack):

So what’s this mean?

Google My Business generates the majority of visibility and calls for local businesses.

And here’s why…

Ranking #1 in Local Organic Results is the 10th result on the page when Google displays LSAs and Google Ads results. This is why focusing on ranking Google My Business listings in the Local 3-Pack is super important (it has the most visibility and generates the most results because of it).

What is the Google My Business Framework?

It’s a proven process that generates more visibility, calls, and positively impacts business growth with a focus on Google My Business optimization.

The GMB Framework is a set of foundational and advanced SEO processes that I use to consistently rank and generate leads for businesses.

The Google My Business Framework is a result of:

• 5+ years of refining processes and testing what works
• 100+ managed & optimized GMB Listings
• 10K+ keyword rankings (position 1-3) in Local Pack

When you follow this framework, you can expect the following growth:

• Rankings in Google Search and Maps
• Monthly calls and conversions
• Year-over-year revenue

Combined, it’s a set of SEO strategies & tactics that focus on lead generation, building trust and engagement, and directly improving visibility.

It’s a recipe for growth.

The GMB Framework gets results like this:

• A plumbing company 2Xed their YoY revenue
• A law firm increased their average monthly calls by 50%

Who’s this for?

➡️ Business Owners: If you manage a business or own it, these processes will help you strategize and implement easy-to-follow tactics – no technical expertise required.

➡️ Digital Marketers: If you want to provide more value to your clients with Google My Business, and make the process scalable and streamlined, The GMB Framework is designed to eliminate unnecessary “fluff” from SEO and maximize visibility.

What’s included?

The GMB Framework is a set of 4 phases and several ongoing processes:

Phase 1: Optimizing for Relevance

• SEO Checklist for optimizing your Google My Business Listing
• New GMB Audit Template (an upgraded version of my original template)
• Advanced insights on how to leverage features to improve listing performance

Phase 2: Optimizing for Engagement

• How to optimize and geo-tag photo uploads to increase location relevance
• Steps to get extra features in SERPs to make your listing stand out
• Insights on how to maximize engagement with promotions and offers

Phase 3: Landing Page Optimization

• Create effective local landing pages that convert visitors
• On-page SEO tips to increase organic traffic in local search
• LocalBusiness Schema guide and template to maximize relevance signals

Phase 4: Growing Prominence

• Step-by-step processes for optimizing social profiles
• A complete list of general & niche citations to build
• How to leverage press releases & local media outlets for SEO
• Strategies for creating a successful and ongoing review campaign
• How to diversify reviews & maximize velocity to maximize review signals
• Review generation strategies to get ongoing and automated reviews
• Strategies and tactics to diversify reviews and maximize review velocity

On-going Optimizations

• How to create and leverage GMB Posts
• Improve engagement signals with CTR optimization

Tracking Performance

• How to interpret Google My Business Insights
• Paid tool & guide to accurately track visibility

Bonus Content

My Guarantee

Once you’ve followed the GMB Framework process, you can expect to see results within 4 weeks. Often, results are seen in 2 weeks.

If you’re not happy and feel that The Google My Business Framework didn’t provide any value, I’ll give you a full refund.

GMB Framework Results

These recent wins detail visibility & rankings for a Google My Business listing around a set radius using Local Viking’s Geo Grid reports.

7-day before & after optimizations

(before)

(after)

Rank 1 positions achieved for seed keyword in a 13 mile radius

30-day rankings time-lapse for seed keyword in a 13 mile radius

Rank 1 & 2 positions achieved for seed keyword in a 13 mile radius (almost immediately after listing creation)

Have a question about The GMB Framework?

Send me an email me at [seo]@daltonluka.com