The GMB Framework
(Google Business Profile SEO Course)

The GMB Framework is a step-by-step Google Business Profile SEO course to maximize visibility, rankings, and leads for any local business.

Google Business Profile has the ability to generate tons of visibility and leads for your business. And here’s what I’ve noticed over the last 5+ years of managing Local SEO for 100+ clients…

The majority of engagement for any given keyword occurs as a result of Local 3-Pack from Google Business Profile. In many cases, it generates nearly 4x more calls and form fills than a website.

Here’s an example of Google’s Local Pack result:

So what’s this mean?

Google Business Profile generates the majority of visibility and calls for local businesses.

And here’s why…

The (Sad) State of Local Results

For most local searches, Google now displays this set of results:

1. Local Services Ads (LSAs)
2. Google Ads (formerly known as AdWords)
3. Local 3-Pack
4. People Also Ask
5. Local Organic Results
6. Google Ads (yes, another Ads result)
7. Related Searches

Here’s a visual of the SERPs that shows all of the above.

Note: SERPs have been quite volatile following recent updates, and there is likely more variance now for where Local 3-Pack shows in local results.

Ranking #1 in Local Organic Results is the 10th result on the page when Google displays LSAs and Google Ads results. This is why focusing on ranking Google Business Profile listings in the Local 3-Pack is super important (it has the most visibility and generates the most results because of it).

What is The GMB Framework?

It’s a proven process that generates more visibility, calls, and positively impacts business growth with a focus on Google Business Profile optimization – all formatted in an easy-to-follow SEO course format.

The GMB Framework is a set of foundational and advanced SEO processes that I use to consistently rank and generate leads for local businesses. Many people make SEO out to be a complicated mix of computer science… However, Local SEO can be boiled down to simple concepts, tactics, and processes that anyone can follow.

The GMB Framework is a result of:

• 5+ years of refining processes and testing what works
• 100+ managed & optimized GMB Listings
• 10K+ keyword rankings (position 1-3) in Local Pack

When you follow this framework, you can expect the following growth:

• Rankings in Google Search and Maps
• Monthly calls and conversions
• Year-over-year revenue

Combined, The GMB Framework is a set of SEO strategies & tactics that focus on lead generation, building trust and engagement, and directly improving online visibility.

It’s a streamlined process for growth.

The GMB Framework gets results like this…

• A plumbing company doubled their YoY revenue
• A law firm increased their average monthly calls by 50%

Who’s this for?

✔️ Business owners: If you manage a business or own it, these processes will help you strategize and implement an easy-to-follow process.

✔️ Digital marketers: If you want to provide more value to your clients with Local SEO, and make the process scalable and streamlined, The GMB Framework is designed to eliminate unnecessary bottlenecks and maximize visibility.

What’s included?

The GMB Framework is a set of 4 phases and several ongoing processes:

Phase 1: Optimizing for Relevance

• SEO Checklist for optimizing your Google Business Profile
• New GMB Audit Template (an upgraded version of my original template)
• Advanced insights on how to leverage features to improve listing performance

Phase 2: Optimizing for Engagement

• How to optimize and geo-tag photo uploads to increase location relevance
• Steps to get extra features in SERPs to make your listing stand out
• Insights on how to maximize engagement with promotions and offers

Phase 3: Landing Page Optimization

• Create effective local landing pages that convert visitors
• On-page SEO tips to increase organic traffic in local search
• LocalBusiness Schema guide and template to maximize relevance signals

Phase 4: Growing Prominence

• Step-by-step processes for optimizing social profiles
• A complete list of general & niche citations to build
• How to leverage press releases & local media outlets for SEO
• Strategies for creating a successful and ongoing review campaign
• How to diversify reviews & increase velocity to maximize review signals
• Review generation strategies to get ongoing and automated reviews
• Strategies and tactics to diversify reviews and maximize review velocity

On-going Optimizations

• Grow visibility by improving topical relevance
• How to create and leverage GMB Posts
• Improve engagement signals with CTR optimization

Track Performance

• How to interpret Google Business Profile Insights
• Paid tools & guides to accurately track visibility

Verification

• A complete checklist to consistently bypass video verification
• How to get suspended / disabled profiles reinstated

Bonus Content

My Guarantee

Once you’ve followed the GMB Framework process, you can expect to see results within 4 weeks. Often, results can be seen within 2 weeks.

If you’re not happy and feel that The GMB Framework didn’t provide any value after completing the course, I’ll give you a full refund.

Get Results

These recent wins detail visibility & rankings for a Google Business Profile around a set radius using Local Viking’s Geo Grid reports.

6-day before & after optimizations

(before)

(after)

7-day before & after optimizations

(before)

(after)

30-day before & after optimizations

(before)

(after)

14-day before & after optimizations

(before)

(after)

Rank 1 positions achieved for seed keyword in a 13 mile radius

30-day rankings time-lapse for seed keyword

Immediate Rank 1 & 2 positions after listing verification

Get Access

What Others Are Saying

Frequently Asked Questions

How is the course formatted?

The GMB Framework consists of 30+ modules with a mix of videos and easy to follow text-based processes.

Do I need a website for this to work?

Ultimately, it depends on your local market and competition.

If your competitors have a website, you’re likely going to need a website too. Regardless, I recommend having a website as it can only help. The steps outlined in The GMB Framework cover how to leverage both your GMB and your website to maximize visibility,. Additionally, you’ll learn how to audit competitor ranking factors in-depth to determine what your business needs whether you’re just starting out online or have bee around for years.

Does this framework work in other countries?

Yes, the tactics and strategies outlined in The GMB Framework can be applied anywhere whether in the United States, Canada, Australia, or other countries like the United Kingdom.

How will I receive access to the course?

Upon creating an account for The GMB Framework, you’ll be able to login and access the information at any time.

Can I use the framework for my business?

Yes, The GMB Framework was created as a result of working across many different niches, and uses repeatable processes that can generate results for any type of local business. This includes law firms, plumbers, roofers, marketing agencies, auto shops, car dealerships, and many other types of businesses.

Can I pay with PayPal?

Unfortunately, it’s not integrated as a payment option at this time to make things simple. However, payments via PayPal are accepted – just contact me directly because it requires some manual work on my end.

Have a question about The GMB Framework? Send me an email me at [seo]@daltonluka.com