The Google My Business Framework
Inactive: This course is not yet active, but will be opening soon š
- A step-by-step guide to generating more leads and sales.
- Achieve results without paying an agency thousands per month.
- Learn repeatable processes that get results and scale.
Google My Business has the ability to generate tons of visibility and leads for your business. And here’s what I’ve noticed over the last 5 years of managing Local SEO for 100+ clients…
The majority of engagement for any given keyword occurs as a result of Local 3-Pack.
Here’s an example of Google’s Local Pack result (also known as Local Pack):
So what’s this mean?
Google My Business generates the majority of visibility and calls for local businesses.
And here’s why…
For most local searches, Google now displays this set of results:
- Local Services Ads (LSAs)
- Google Ads (Formerly known as AdWords)
- Local 3-Pack
- People Also Ask
- Local Organic Results
- Google Ads (yes, another Ads result)
- Related Searches
Here’s a visual of the SERPs that shows all of the above.
In the visual example above, ranking #1 in Local Organic Results is the 13th result on the page when Google displays LSAs and Google Ads results.
About Dalton Luka
- I’ve helped 100+ local businesses grow with digital marketing
- In the last 5 years, I’ve optimized over 100 Google My Business listings.
- Check my LinkedIn Profile to see my experience.
What is the Google My Business Framework?
It’s a proven process that generates more visibility, calls, and positively impacts business growth with a focus on Google My Business optimization.
I’ve spent the last 5 years performing Local SEO that generates results.
The GMB Framework is a set of foundational and advanced SEO processes that I use to consistently rank and receive leads for businesses.
The Google My Business Framework is a result of:
- 5+ years of learning and testing what works
- 100+ managed & optimized GMB Listings
- 10K+ keyword rankings in Local Pack
When you follow this framework, you can expect the following growth:
- Rankings and visibility in Google Search and Maps
- Monthly calls and conversions
- Year-over-year revenue
The GMB Framework
$99 $49 Get the Framework ā Secure checkoutAll payments are made securely through PayPal.
Combined, it’s a set of SEO strategies & tactics that focus on lead generation, building trust and engagement, and directly improving visibility.
It’s a recipe for growth.
The GMB Framework gets results like this:
- A plumbing company 2Xed their YoY revenue
- A law firm increased their average monthly calls by 50%
Dalton helped me 2x my Revenue from last year with an SEO strategy that leveraged Local SEO with PPC, Local Service Ads, and On-Page SEO. Iām currently hiring two additional employees, getting a new service vehicle, and looking into expanding our service area. Greg G.
Who’s this for?
Business Owners: If you manage a business or own it, these processes will help you strategize and implement easy-to-follow tactics – no technical expertise required.
Digital Marketers: If you want to provide more value to your clients with Google My Business, and make the process scalable and streamlined, this Framework is designed to eliminate unnecessary “fluff” from SEO and maximize visibility.
What’s included?
The GMB Framework is a set of 4 phases and several ongoing processes:
Phase 1: Optimizing for Relevance
- SEO Checklist for optimizing your Google My Business Listing
- New GMB Audit Template (an upgraded version of my original template)
- Advanced insights on how to leverage features to improve listing performance
Phase 2: Optimizing for Engagement
- How to optimize and geo-tag photo uploads to increase location relevance
- Steps to get extra features in SERPs to make your listing stand out
- Insights on how to maximize engagement with promotions and offers
Phase 3: Landing Page Optimization
- Create effective local landing pages that convert visitors
- On-page SEO tips to increase organic traffic in local search
- LocalBusiness Schema guide and template to maximize relevance signals
Phase 4: Growing Prominence
- Step-by-step processes for optimizing social profiles
- A complete list of general & niche citations to build
- How to leverage press releases & local media outlets for SEO
- Strategies for creating a successful and ongoing review campaign
- How to diversify reviews & maximize velocity to maximize review signals
- Review generations strategize to receive ongoing and automated reviews
- Strategies and tactics to diversify reviews and maximize review velocity
On-going Optimizations
- How to create and leverage GMB Posts
- Improve engagement signals with CTR optimization
Tracking Performance
- How to interpret Google My Business Insights
- Paid tool & guide to accurately track visibility
Bonus Content
🎁 Bonus #1: Multi-location / Service Areas
A step-by-step guide on building a scalable site structure with landing pages to maximize visibility in service areas outside your physical location.
🎁 Bonus #2: Maximizing SERP Features
Leverage additional features in SERP features on Google to maximize click potential and opportunities to convert customers.
My Guarantee
Once you’ve followed the GMB Framework process, you can expect to see results within 4 weeks. Often, results are seen in 2 weeks.
If not happy and feel the Google My Business Framework didn’t help, I’ll give you a full refund.
GMB Framework Results
These recent wins detail visibility & rankings for a Google My Business listing around a set radius using Local Viking’s Geo Grid reports.
7-day before & after optimizations
(before)
(after)
Rank 1 positions achieved for seed keyword in a 13 mile radius
30-day rankings time-lapse for seed keyword in a 13 mile radius
Rank 1 & 2 positions achieved for seed keyword in a 13 mile radius (almost immediately after listing creation)
The GMB Framework
$99 $49 Get the Framework ā Secure checkoutAll payments are made securely through PayPal.
Have a question about the GMB Framework?
Send me an email me at [seo]@daltonluka.com