About

I remember in 2017 when I graduated from college.

With a double major in marketing business management, I felt absolutely lost. Like most graduates, I didn’t have much experience, and felt that I lacked a lot “on paper”.

BUT I knew I wanted to do something with digital marketing.

I wanted to make a living ONLINE.

For me, here’s where it started…

After that, I (of course) came across a lot of Google products and CRMs.

I started with a Google Analytics certification, and that got me on the path to search engine optimization.

Personal Growth

Eventually, I felt that I had enough experience to really make a difference.

For FREE.

After building up some digital marketing knowledge from certifications, I knew that I still wasn’t looking too great on paper.

So, I volunteered at a nonprofit to help with their digital marketing efforts.

At the time, they had a poorly designed Wix site that looked like it was from 1995, and their social media profiles were getting 0 engagement.

Here’s what I accomplished:

• Increased overall social media engagement by an average of 34%
• Averaged 40% monthly growth in followers on Instagram
• Grew Facebook following by a total of 18%
• Redesigned the website which lead to their first website leads

With that, I felt confident that I had a good understanding of what it took to create a digital foundation for local businesses, which I knew many local business owners struggled with.

Building a Career

After having some success, I decided to apply to a couple digital marketing agencies.

I got SHOT DOWN (but I now outrank both of those “SEO agencies”)

Eventually, I got a call back from a startup agency, VIE Media.

We were all about the same age and understood 2 things very well:

• How to build a brand online
• Many local business owners struggle with digital marketing

After a couple months of managing clients, I started establishing some repeatable processes that got clients RESULTS.

My first big win was helping a plumbing company.

I still remember sitting down with him during our meeting – it was fantastic to feel GOOD about work.

After that, we started focusing more on the home services niche, and I got my second big win:

The consistent results eventually led to expanding our services at the time, raising our prices for projects, and becoming a partner at the agency.

I was handling a lot of organic and paid social media marketing at the time, creating client proposals, managing existing client communications / reporting, overseeing web design and content creation, attending every sales meeting.

It was A LOT.

Eventually, I made the decision to solely focus on SEO and hopped agencies in 2019.

Getting Traction

Consistently focusing on what’s working and producing results is what drives success.

And at the new agency, I did exactly that.

This also allowed me to free up my schedule and start growing my personal brand which I created early on in 2018, which started with developing my own site from scratch.

There was a lot to learn – CSS, PHP, Template Hierarchy, and even a bit of JavaScript.

BUT I knew I wanted to help local business owners and other SEOs…

And I launched this site.

With some supporting content revolving around sharing templates and processes, I began getting traction.

Growing

After perfecting some of my processes at the agency, I decided to be done with agency life.

But F*** do I miss having access to a few 100 Google Business Profiles.

Agency life just wasn’t for me.

I wanted to niche down and focus on a single site, my own site, and even dabble in some other stuff.

Using some core marketing concepts, I even helped a friend grow a Twitch stream to over $75K / year in revenue.

Not bad for less than 40 hours / week of work.

By niching down and helping others in my spare time, I decided it was time to really put some of my processes together.

I’ve helped 100+ local businesses improve their online visibility and conversions through The GMB Framework – a set of repeatable processes to generate more traffic, leads, and revenue.

Backed by TONs of case studies over a 5-year period, you can bet that this process consistently generates results.

Get access to The GMB Framework, and learn how to consistently rank in Google’s Local 3-Pack.

Full Name	Dalton Christopher Luka
Born	September 6, 1994 (age 28) in Springfield, Illinois
Education	Southern Illinois University Edwardsville (SIUe)
Occupation	SEO consultant
Known for	Search Engine Optimization
Years active	2016–present
Locality	St. Louis, Missouri
Website	daltonluka.com
Facebook	daltonluka
Instagram	daltonluka
Twitter	@daltonluka
LinkedIn	/in/daltonluka
YouTube	@daltonluka
Crunchbase	/person/dalton-luka
IMDb	/name/nm11221606/
Wikidata	Dalton Luka