Dalton Luka is an SEO consultant in St. Louis, Missouri. As an SEO, Dalton helps local businesses generate more customers and revenue.
I remember in 2017 when I graduated from college.
With a double major in business management and marketing, I felt absolutely lost. Like most graduates, I didn’t have much experience, and felt that I lacked a lot “on paper”. But I knew I wanted to do something with digital marketing.
I wanted to make a living online, and for me, here’s where it started…
That search led me to finding a lot of Google products and CRMs.
So I started with a Google Analytics certification, and that got me on the path to search engine optimization.
After building up some digital marketing knowledge from certifications, I felt that I had enough experience to make a difference, but I still wasn’t looking too great on paper.
So, I volunteered at a nonprofit to help with their digital marketing efforts.
At the time, they had a poorly designed Wix site that wasn’t getting any traffic, and their social media profiles were getting 0 engagement.
Here’s what I accomplished:
- Increased overall social media engagement by an average of 34%
- Averaged 40% monthly growth in followers on Instagram
- Grew Facebook following by a total of 18%
- Redesigned the website which lead to their first website leads
With that, I felt confident that I had a good understanding of what it took to create a digital foundation for local businesses, which I knew many local business owners struggled with.
Building a Career
After having some success, I decided to apply to a couple digital marketing agencies.
I got SHOT DOWN (but I now outrank both of those “SEO agencies”)
Eventually, I got a call back from a startup agency, VIE Media.
We were all about the same age and understood 2 things very well:
- How to build a brand online
- Many local business owners struggle with digital marketing
After a couple months of managing clients, I started establishing some repeatable processes that got clients RESULTS.
My first big win was helping a plumbing company.
Dalton helped me 2x my Revenue from last year with an SEO strategy that leveraged Local SEO with PPC, Local Service Ads, and On-Page SEO. I’m currently hiring two additional employees, getting a new service vehicle, and looking into expanding our service area. Greg G.
I still remember sitting down with him during our meeting – it was fantastic to feel GOOD about work. After that, we started focusing more on the home services niche, and I got my second big win…
The consistent results eventually led to expanding our services at the time, raising our prices for projects, and becoming a partner at the agency.
I was handling a lot of organic and paid social media marketing at the time, creating client proposals, managing existing client communications / reporting, overseeing web design and content creation, attending every sales meeting.
It was A LOT.
Eventually, I made the decision to solely focus on SEO and hopped agencies in 2019.
Consistently focusing on what’s working and producing results is what drives success.
And at the new agency, I did exactly that.
This also allowed me to free up my schedule and start growing my personal brand which I created early on in 2018, which started with developing my own site from scratch.
BUT I knew I wanted to help local business owners and other SEOs…
And I launched this site.
With some supporting content revolving around sharing templates and processes, I began getting traction.
After perfecting some of my processes at the agency, I decided to step away from the agency life – it just wasn’t for me.
But F*** do I miss having access to a few 100 Google Business Profiles.
Instead, I wanted to niche down and focus on helping others in the Local SEO space. Since then, I’ve grown this site to 15K+ monthly visitors, launched the Phantom Chrome Extension (v1.0.3 is now live), and created The GMB Framework – a step-by-step SEO course to maximize local visibility and leads with a Google Business Profile.
Backed by TONs of case studies over a 5-year period, you can bet that this process consistently generates results.
Get access to The GMB Framework, and learn how to consistently rank in Google’s Local 3-Pack.
|Full Name||Dalton Christopher Luka|
|Education||Southern Illinois University Edwardsville (SIUe)|
|Known for||Search Engine Optimization|
|Locality||St. Louis, Missouri|