Springfield SEO: Management, Implementation, And Business Growth

As a Springfield SEO, I’m here to help you grow your monthly traffic, leads, and sales.

From marketing agencies to local businesses, I’ve helped companies DOUBLE their revenue with:

  • On-page SEO
  • Off-page SEO
  • Conversion Rate Optimization (CRO)

Here’s what you should know…

These successes require a scalable strategy, and it begins with an SEO Audit. This is the first step that I take to understanding your business online, and determine if we’re a good fit. If so, I meet to understand how you business works offline, and we begin developing a strategy.

To succeed online, I include you in the entire process:

  1. Identify Opportunities with an SEO Audit
  2. Align SEO Strategy with Business Goals
  3. On-page, Off-page, & CRO Strategy

Here are some of my past successes:

This was 6 months after launching a new website…

gsc performance report (6 months)

A big part of SEO is web design, which why this client saw such a successful launch.

There’s also this…

google search console  report (12 mont overview)

This big jump in traffic was a result of one-time optimizations.

Look at these Google Analytics Insights…

Google Analytics Audience Insights

A well-designed website paired with conversion rate optimization (CRO) can really make an impact.

Quick Google My Business optimizations can even make a HUGE difference…

google my business insights for views

There are over 200 SEO rankings factors…

And I focus on what MATTERS most to provide effective growth.

I have a well-developed and proven process that makes it easy…

Here’s what it looks like

A Complete SEO Audit

If you’re looking to grow leads and sales, you can get started byrequesting an Audit from me.

You’ll find a form to fill out some quick details about your business…

This how I determine whether we’re a good fit.

If we are, I’ll reach out with an SEO Audit that provides a high level overview of your website.

Here’s my Search Engine Optimization Process…

Step 1. Identify Opportunities with an SEO Audit

Any SEO strategy starts with an audit, which analyzes both On-page and Off-page SEO. This includes a full site audit, Google My Business (GMB) Audit, and a manual review of social media pages and other Tier 1 directories like Bing Places & Apple Maps.

Here’s an overview of the process…

  1. Crawl Overview

    This is an audit of your website’s Headings, Meta Data, and other ranking factors to identify quick successes.
  2. Competitive Analysis

    Compare content gaps, keyword rankings, backlinks, and other metrics against competitors to establish a baseline.
  3. Google My Business Audit

    Provides in-depth details of competitors in Local Pack, along with recommendations on how to improve your own listing.
  4. Web Design Audit

    A manual review of your website that includes source code, Call-to-Actions, and overall conversion strategy.
  5. Local Citation Audit

    Score local directory count and quality to assess Local Citations as a ranking factor.

Upon completing these audits, we develop an actionable strategy…

Step 2. Align SEO Strategy with Business Goals

During this phase, we review the audits, and identify key performance indicators (KPIs) for measuring our progress towards short-term and long-term goals.

Here’s what it looks like…

  1. Develop Strategy

    Review audits to determine areas for improvement, and create a project timeline.
  2. Tracking Setup

    Complete the setup of conversion tracking in order to measure customer actions online. This includes Google Analytics, GTM, Call Tracking Metrics, Google Search Console, etc.
  3. Asset Collection

    Develop or collect marketing assets such as logos, location photos (interior/exterior), and product/service photos.

Once all of this has been finalized, the next step of the process to implement the SEO Strategy.

Step 3. Implement SEO Strategy (On-page, Off-page, & CRO)

This is an ongoing step that focuses on building website authority, relevancy, and improving Macro SEO Signals.

This includes…

  1. Conversion Rate Optimization (CRO)

    Update website design to more effectively convert users, and improve on-page ranking factors.
  2. On-Page SEO

    Optimize header structure, title tags, meta descriptions, and content to optimize for keyword intent.
  3. Off-Page SEO

    Begin first phase of link building to increase inbound link signals.
  4. Review, Rinse & Repeat

    Meet to review project progress, and continue aligning campaign with business goals.

Afterwards, we uphold standard weekly communication, meet quarterly, and continue to break through business goals.