How To Add Social Media Profiles To Google My Business

Google will feature social media profiles on Google Business Profiles (Google My Business listings) if the profiles are relevant and prominent. Although social media profiles cannot be directly added to listings, it’s possible to control indirectly.

Featured social media profiles on a Google My Business listing.

Follow these steps to get social media profiles featured on a Google My Business listing:

  1. Add your website link
  2. Externally link to social media profiles
  3. Include schema markup on your website
  4. Grow your audience by promoting posts
  5. Frequently create quality posts that get engagement

Following these steps and checklist, Google will gain confidence that the profiles belong to your business, recognize the relevance of your social media profiles, and feature them on your Google My Business listing (now called Google Business Profile).

1. Add your website link

Within your Google Business Profile, ensure that the website link points to the homepage or other relevant page on your website.

Add website link to Google Business Profile

This helps to ensure that Google understands the connections between your profile and website, and also helps us to prepare for the next couple steps.

Pro Tip: The website URL should be secure with the https protocol to ensure that your listing has a higher chance of ranking in Google Search & Maps.

Including your social media links across all pages on your website reinforces the relationship between your website and social profiles to search engines.

2. Externally link to social media profiles

Once you’ve added your website to your Google My Business Profile, ensure that the website contains external links to your social media profiles.

Note: This is usually done in the website’s footer. Ensure that these links are 100% accurate and don’t redirect when checking or adding them.

3. Include schema markup on your website

This step is a bit technical, but your website should include Local Schema Markup with the sameAS property for all of your social media profiles.

Here’s a basic example:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Attorney",
  "name": "The Fang Law Firm",
  "alternateName": " The Fang Law Firm, P.C.",
    "description": "At The Fang Law Firm, our Denver personal injury lawyers are passionate about personalized service for your unique personal injury claim. Contact us today to learn how we can help you.",
  "url" : "https://www.fanglawfirm.com",
  "logo" : "https://fanglawfirm.com/wp-content/uploads/2018/12/hero_logo-01.svg",
  "image" : "https://fanglawfirm.com/wp-content/uploads/2018/12/hero_logo-01.svg",
  "telephone": " (303) 993-4323",
  "priceRange": " Free Consultation",
  "openingHours" : "Mo-Sa 08:00-19:00, Sun 12:00-16:00",
  "address":
    {
      "@type": "PostalAddress",
      "streetAddress": "1515 Wynkoop Street #360",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80202",
      "addressCountry": "USA"
    },
  "sameAs":[
  "https://www.linkedin.com/company/the-fang-law-firm-p.c./",
  "https://twitter.com/fanglawfirmpc",
  "https://www.facebook.com/FangLawFirm/"
  ]
}
</script>

The markup should be added to the head section of the website. Once indexed, search engines will have a clearly defined relationship between your website, Google Business Profile, and social media profiles.

4. Grow your audience by promoting posts

For some, this is the hard part.

Google typically only features social media profiles that are relevant, meaning they have to be active with a following. This can be challenging for new businesses, but Facebook & Instagram ads can help quickly grow an audience by promoting appealing offers.

Pro Tip: To my knowledge, there’s not specific criteria for follower or post count, but you can start with this Google Business Profile Checklist & Template to audit the competition. This will help you set a baseline for which social media profiles competitors are using, how many followers they have, and what kind of content they’re creating.

Additionally, you might want to check that you have a solid social media foundation with an optimized Facebook page and other profiles.

5. Frequently create quality posts that get engagement

Staying active on social media can also be difficult, but it’s necessary to ensure that you’re building a following and engagement to ensure Google knows your profiles are relevant.

If you’ve followed these steps, you should notice social media profiles being featured on your Google My Business profile. If not, walk through these steps again to check URLs for accuracy, and keep building your followers and brand engagement!

Happy SEO-ing 🙂