10 Steps To Completely Optimize Your Facebook Page
- Facebook Page Title Optimization
- Create A Facebook Vanity URL
- Add NAP Information
- Categories & Page Setup
- Install Facebook Pixel
- Content Marketing Strategy
- Grow with Facebook Ads
- Review Generation
- Facebook Schema Markup
- Scale with Barnacle SEO
1. Facebook Page Title Optimization
An optimized page title can help your page rank higher in Facebook search, and signal to both users and search engines that your page is more relevant to a specific query.
Pro Tip:
Make sure that all local listings share the same title. This will help the most relevant listings appear in branded search.

2. Create A Facebook Vanity URL
A vanity URL makes you page easier to share, and provides it with an optimized “identifier” (ID) that is unique to your page. If you don’t have 25 Facebook Page Likes to create one, invite some friends to like the page.
- Usernames should be clean, and can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
- Usernames must be a minimum of 5 characters.
- Only admins can change page usernames.


3. Add NAP Information
Your business’s name, address, and phone number (NAP) info contribute to roughly 10% of Local Pack ranking factors. Your NAP info on Google My Business should match what is placed on Facebook. With proper optimization, Facebook will appear high in branded SERPs like this…
Pro Tip: Paired with a Facebook social media strategy this can be super powerful. For example, let’s say the searcher clicks your Facebook page. Once there, they see an offer for a discounted service, and decide to download it – they just moved from the top of your marketing funnel to the bottom in just a few clicks!
Consistent NAP information is used by search engines to associate your brand identifiers (Facebook, Twitter, Instagram, etc.) with your website.
Your Facebook Page’s NAP info can be checked here…

4. Business Categories & Page Setup
Similar to a Google My Business listing, your Facebook page should contain the exact same categories as your GMB. You can add or remove categories here…
- High Quality Profile Picture (Logo)
- High Quality Cover Photo (Represents products or services)
- Page About Description
- Accurate Business Hours
- Instagram Profile Link
- Founding Date
- Facebook Call-to-Action Button
5. Install Facebook Pixel
Here’s where things get a bit more technical. Facebook Pixel allows you to track website visitors, and remarket to them with Facebook Ads.

6. Content Marketing Strategy
The best way to build your brand on Facebook is with a content marketing or social media strategy. You can find content ideas with SEMrush’s Content Analyzer or the Top Content Report by Ahrefs.
Pro Tip: For additional engagement, you can generate more community-driven engagement by using the guide on how to create and grow a Facebook Group – all with automation.
7. Grow with Facebook Ads
At best, your Facebook posts are only going to reach 10% of your page followers. Facebook’s algorithm is designed to force you to create and pay for ads if you want to reach more people. And Facebook Ads work…
8. Review Generation
To stay ahead of the competition, you’ll want to have an on-going strategy for review generation. As you’ve seen, these can have a tremendous impact, and even appear on your local knowledge panel.
9. Facebook Schema Markup
Schema Markup is Structured Data format that explains the relationships between items, objects, and elements of a webpage. Using Schema Markup to include in social profiles in knowledge panels is now depricated, but it may still help obtain social media profiles in local knowledge panels. Local Business markup or Organization markup helps communicate the relationship between your website and Facebook Page with structured data. Additionally, you’ll want to be sure that your website includes working links to your social media profiles. You can use this Local Schema Markup Guide to learn more about Schema and how to leverage it to boost local visibility.10. Scale with Barnacle Facebook SEO
If your business has multiple locations, you can leverage what’s known as Barnacle SEO, which can be SUPER effective. Basically, this means building out a brand page, and attaching it to all of your sub-locations. Almost every major brand uses this strategy…