Google My Business Cover Photos (5 SEO Tips to Increase Engagement)

Google my business cover photos are shown prominently in Google Search, and are often the first images users see upon viewing your listing.

Follow these 5 SEO tips for Google My Business cover photos to incentivize customer engagement and conversions, and leverage your listing to its fullest extent:

  1. Photo is in-focus and high resolution
  2. Cover photos should be at least 720px wide
  3. Use the cover photo to promote new products or services
  4. Showcase popular products or team members (for service-based businesses)
  5. Check cover photos after they’re uploaded (mobile and desktop) to ensure proper display

Let’s go over some examples of good (and not so good) cover photos…

An example of an optimized Google My Business Cover Photo

Why it works: The restaurant showcases their interior, which reinforces their fine dining experience.

What could be better: Atmosphere is important, but ultimately, great food is what creates lifelong customers for restaurants. In this case, showcasing a popular menu item would likely generate more engagement, and possibly generate more new customers.

Let’s take a look at another example…

An example of a poorly optimized Google My Business Cover Photo.

Why it doesn’t work: The restaurant showcases a low quality photo of their building’s exterior – there’s nothing desirable or appealing about it.

What could be better: This place is nationally known for their quality ice cream and seasonal flavors, and they’re missing out on an opportunity to showcase their products in their cover photo.

Let’s take a look at another example…

Another example of a poorly optimized Google My Business Cover Photo.

Why it doesn’t work: The law firm uses a low quality and over-edited photo of an office lobby with poor lighting.

What could be better: Generally, law firms build their reputation of attorneys and their team’s reputation – a team photo here would be a big improvement.

Pro Tip: You can also audit the cover photos of top ranking competitors using this Google My Business Checklist & SEO template. Reviewing competitor photos and engagement metrics can be a great way to inform your own Local SEO strategy.

Cover Photo Size

The recommended Google My Business cover photo size is 1024 x 575 pixels with a 16:9 aspect ratio. Following this dimension and aspect ratio allows the image to display properly in Google Search and Google Maps.

In some cases, you may want to try the following dimensions:

  • 854 x 480 pixels
  • 960 x 540 pixels
  • 1280 x 720 pixels
  • 1366 x 768 pixels

Depending on your image, a dimension listed above may work better than the recommended image dimension.

Additional Cover Photo Requirements

In addition to optimizing the cover photo size, there are some other requirements defined by Google.

  • Format: JPG or PNG file type.
  • Size: Between 10 KB and 5 MB.
  • Recommended resolution: 720 x 720 pixels.
  • Minimum resolution: 250 x 250 pixels.
  • Quality: The photo should be in focus with appropriate lighting, and have not contain excessive edits use of filters.

Following these guidelines increase the likelihood that Google selects the image you’ve upload to display at the cover photo, and prevents the photo from being subject to removal due to not following Google’s Guidelines for photos.

Here’s how to upload photos to your Google My Business listing:

  1. Sign in to Google My Business on desktop
  2. Select the location to manage (if multiple locations)
  3. Click Photos in the left navigation
  4. Select the Choose photo button
  5. Choose a photo to upload
Choosing a cover photo to upload to Google My Business

Note: If you’ve already uploaded a cover photo, you can update it by selecting Photos in the navigation, and selecting the edit button on the existing cover photo.