Surfer SEO Review (2024) – Is It Worth It?


Software: Surfer SEO
Rating: 5.0
Surfer SEO is one of best tools when it comes to on-page optimization. Surfer’s data-driven analysis tools start at $49/month, making it an affordable solution that helps streamline processes for content creation and on-page SEO audits.

Surfer SEO is one of best tools when it comes to on-page optimization. Surfer’s data-driven analysis tools start at $49/month, making it an affordable solution that helps streamline processes for content creation and on-page SEO audits.

The tool analyzes the top-ranking pages for a given keyword and provides detailed action items for optimizing your content. It also includes features for keyword research, content analysis, and backlink analysis, making it a comprehensive solution for SEO.

Overall, Surfer SEO is great software to add to your SEO tool stack – just for the content editor alone. This feature makes it super easy to analyze your own copy, and scale your processes if you’re looking to manage a team of writers.

Part 1 – Surfer SEO Features Review

Content Editor

Surfer’s Content Editor tool makes it possible to input your target keyword(s) and location, which will generate an interface similar to a Google Doc. However, the Content Editor analyzes top ranking pages based on your target keyword and location.

This allows the tool to provide guidelines and other helpful info based on top ranking pages, and allows you to write or edit your content to improve your content score.

Surfer's content score and guidelines

Pro Tip: You can learn how to automate this entire process with a little help from ChatGPT & Jared Codling.

By incorporating this into your content creation process, you can enable yourself or your team to have better on-page optimizations recommendations – all during the content creation process.

This includes guidelines for the following:

  • Word count
  • Heading count
  • Paragraphs
  • Images
  • Keywords

Additionally, you’ll be able to see top-ranking competitors for your target keyword(s) and location, which allows you to easily access competing pages and quickly review them to find opportunities.

Surfer SEO's competitor brief report

For this feature alone, Surfer SEO is worth it to include in your content writing process.

Pro Tip: If you don’t already have a process for content creation, start with a SERP Analysis, generate a content outline, and then use Surfer’s Content Editor to write the content. Aim for a content score of at least 70 to ensure your page will be competitive once it’s published.


Surfer’s Audit tool makes it possible to generate an actionable audit for existing pages on your website by entering the URL, target keyword(s), and location.

Once entered, Surfer will generate a list of action items based on it’s findings for top ranking pages.

Surfer's SEO Audit feature

This often highlights quick win opportunities that are SUPER easy to implement.

The audit includes action items such such as:

  • Content score – use this to update your content with more relevant information.
  • Missing common backlinks – close the backlink gap by adding more backlinks to your page.
  • Internal links – quickly identify internal linking opportunities for your target page.
  • Terms to use – add relevant keywords based on an NLP audit.
  • Word count – understand how your pages compare to top ranking pages.
  • Exact keywords – get recommendations on where to add exact match keywords.

These are some of the more useful insights I use for making on-page updates. However, Surfer also provides additional recommendations for page structure, title tag and meta description length, and page speed.

Keyword research

Surfer SEO’s Keyword Research tool makes it easy to identify related topics based on your target keyword and easily identify relevant content opportunities. The tool also makes it possible to easily filter and sort through information (such as intent and search volume).

Surfer's Keyword Research tool

Part 2 – Surfer SEO Pricing Review

Surfer SEO offers a range of affordable pricing plans to suit different needs and budgets. The basic plan starts at $59 per month, while the most advanced plan costs $499 per month.

Surfer's pricing plans

There is also a 7-day free trial available, which allows you to test out the tool before committing to a subscription.

Part 3 – Surfer SEO Support Review

Surfer’s support team is extremely responsive and helpful via chat. Additionally, they have a wealth of information on their website for those who are new to SEO, or for those who just want information about specific tools and features.

This includes a knowledge base and free learning materials like their academy and certification – both of which can be helpful for onboarding writers and defining SOPs.

Getting started with Surfer SEO

You can get started with Surfer SEO with a free trial to determine if it’s a good fit. Their pricing options are designed to accommodate small and enterprise-sized businesses.

Their Content Editor feature alone is super helpful to include in your content creation process, allowing users to get actionable on-page SEO recommendations while writing the content.