150+ SEO Acronyms & Abbreviations

This guide includes over 150+ SEO acronyms used by professionals.

One of the most common acronyms used in digital marketing is SEO, which stands for Search Engine Optimization. SEO is a practice of Search Engine Marketing that seeks to improve search engine rankings. This primarily includes Google, but can also include other search engines like Bing.

There are a few specific areas of SEO, which include the following:

  • On-page SEO – Refers to “on-page” copy edits.
  • Off-page SEO – Refers to “off-page” efforts like building.
  • Content Marketing – The publishing of content to improve SEO.

In addition to these basics, there are over 150 other SEO acronyms and abbreviations that you should know…

List of 150+ SEO Acronyms

AJAXAsynchronous Javascript and XML
AOVAverage Order Value
APIApplication Program Interface
B2BBusiness to Business
B2CBusiness to Consumer
BHWBlackhat World
BRBounce rate
ccTLDCountry Code Top-Level Domain
CFCitation flow
CGICommon Gateway Interface
CMSContent Management System
CPACost Per Acquisition
CPCCost per Click
CPLCost Per Lead
CPMCost Per Impression
CPOCost Per Order
CPVCost Per View
CRConversion Rate
CRMCustomer Relationship Management
CROConversion Rate Optimization
CSSCascading Style Sheet
CTACall to Action
CTRClick-through Rate
DADomain Authority
DFOData Feed Optimization
DKIDynamic Keyword Insertion
DLPDirectory Listings Page
DLRDeep Link Ratio
DMCADigital Millennium Copyright Act
DMPData Management Platform
DNSDomain Name System
DRDomain Ranking
DRDirect Response
DSRPDirectory Search Results Page
eCPCEnhanced Cost Per Click
EMDExact Match Domain
EMQExact Match Query
EPCEarnings Per Click
EPMEarnings Per Impression
ERDEducational Referring Domain
ESPEmail Service Provider
FTPFile Transfer Protocol
GAGoogle Analytics
GAPGoogle Advertising Professional
GISGoogle Image Search
GKPGoogle Knowledge Panel
GRDGovernmental Referring Domain
GSCGoogle Search Console
GTMGoogle Tag Manager
GUIGraphical User Interface
GWTGoogle Webmaster Tools
H1Heading Level 1 HTML Markup
H2Heading Level 2 HTML Markup
H3Heading Level 3 HTML Markup
H4Heading Level 5 HTML Markup
H5Heading Level 5 HTML Markup
H6Heading Level 6 HTML Markup
HrefHypertext Reference
HTMLHypertext Markup Language
HTTPHyperText Transfer Protocol
HTTPSHypertext Transfer Protocol Secure
IBLInbound Links
IPInternet Protocol (Address)
ISPInternet Service Providers
KWRKeyword Research
LBLink Building
LPOLanding Page Optimization
LSALocal Service Ads
LSILatent Semantic Indexing
LTVLifetime Value
NAPName Address Phone Number
NLPNatural Language Processing
OBLOutbound Link
ODPOpen Directory Project
OGOpen Graph
ORMOnline Reputation Management
OSOpen Source
OSOperating System
OSEOpen Site Explorer
PBNPrivate Blog Network
PDFPortable Document Format
PHPHypertext Preprocessor
PNGPortable Networks Graphic
PPCPay Per Click
PPLPay Per Lead
PPRPay Per Rank
PPSPay Per Sale
PRPress Release
PRPage Rank
QAQuality Assessment
QSQuality score
RDReferring Domain
RMReputation management
ROIReturn on Investment
RSSReally Simple Syndication
RTDReal-time Data
SaaSSoftware as a service
SBSocial Bookmark
SDSemantic Distance
SDTTStructured Data Testing Tool
SESearch Engine
SEJSearch Engine Journal
SEMSearch Engine Marketing
SEOSearch Engine Optimization
SERMSearch Engine Results Management
SERPSearch Engine Results Page
SEWSearch Engine Watch
SISupplemental Index
SMMSocial Media Marketing
SMOSocial Media Optimization
SMPSocial Media Platform
SNSSocial Networking Service
SQLSales Qualified Lead
SSIServer Side Includes
SSLSecure Sockets Layer
SVGScalable Vector Graphic
TFScalable Vector Graphic
TLDTop Level Domain
TLPTop Level Page
TOSTerms of Service
TFTrust Flow
UCDUser-centric design
UIUser Interface
URURL Rating
URLUniform Resource Locator
USPUnique Selling Proposition
UTMUrchin Tracking Module
UVUnique visitor
UXUser Experience
VAVirtual Assistant
W3CWorld Wide Web Consortium
WMTWebmaster Tools
WWWWorld Wide Web
XHTMLExtensible HyperText Markup Language
XMLExtensible Markup Language
YMLYour Money Your Life
YoYYear over Year
301301 Redirect (Resource Moved Permanently)
302302 Redirect (Resource Moved Temporarily)
401401 Status Code (Resource Requires Authentication)
403403 Status Code (Forbidden Access)
404404 Error Status Code (Resource Not Found)
503503 Error Status Code (Server Unavailable)

You don’t need to know all of them, but at least half of these are used on a weekly basis.

Being familiar with the list will put you ahead of most traditional marketers, and enable you to have better conversations.

Happy SEO-ing 🙂