Google My Business Suspension Due To Quality Issues (Reinstatement Guide)

There are many reasons that a Google My Business listing might be suspended, but suspension due to quality issues is one of the most common.

Google My Business suspended due to quality issues notification

Follow these steps to fix Google My Business suspension due to quality issues:

  1. Review NAP info
  2. Check business categories
  3. Review website link
  4. Ensure quality photos are uploaded
  5. Check business hours
  6. Submit reinstatement request

Review NAP info

First, review the business’s name, address, and phone number (NAP) info for accuracy. Additionally, your business listing should be 100% complete. This includes a name, address, phone number, business description, opening date, logo, and a cover photo. There is a known bug with logos not contributing as expected to listing completion.

Google My Business profile completion status

Business name: The name field should accurately represent the name of your business without any modified or unnecessary information.

For example, a business with the name of Noble Coffee should have the following business name:

✔️ Noble Coffee

❌ Noble Coffee Shop St. Louis

Business address: Use the exact mailing address for the business. Addresses that include a P.O. box are subject to suspension and do not meet Google’s edibility requirements for a listing.

Pro Tip: You can use Melissa’s Address Check tool to verify addresses. Once verified, enter the address on your Google My Business listing exactly as it appears on Melissa. Mailbox and suite numbers should be added on line #2 within the Google My Business dashboard.

Phone number: The phone number provided should be a working phone number and not a premium-rate telephone number.

Once NAP information has been reviewed, ensure that your website contains the same information (exactly as it appears on your Google My Business listing).

Check business categories

Ensure that you listing’s Google My Business categories (both primary and secondary) accurately represent your business’s products / services.

Pro Tip: Ensure you’re on the right track by comparing your competitors by following this step-by-step guide on how to find your competitors’ Google My Business categories.

Next, review your website URL (and any another links) to ensure that it points to the appropriate page for your business.

Add website link to Google Business Profile

Note: The website URL should not contain a redirect, and should also be using an SSL certificate (also known as the https:// protocol).

Ensure quality photos are uploaded

Google has specific recommendations regarding Google My Business photos. Uploading photos can improve the quality of your listing and help avoid future suspensions.

At minimum, your business should have the following photos uploaded:

  • 1x Logo
  • 1x Cover photo
  • 1x Exterior photo (signage included)
  • 3x Product or service-related photos
  • 3x Team or employee-related photos

Pro Tip: Follow this Google My Business cover photos guide to ensure that it’s engaging and optimized. Additionally, you can use this guide for properly sizing and uploading a logo to your listing.

All photo uploads should follow Google’s quality guidelines, which state the that photos should be in focus, have sufficient lighting, and not contain excessive filters or edits.

Check business hours

Check that your business hours are up-to-date and represent the times your business serves customers.

It’s also important to be sure that your business specifies holiday hours.

adding special hours

Submit reinstatement request

Once you’re confident that your business meets all of Google’s Guidelines, follow these steps to get your Google My Business listing reinstated:

When submitting your reinstatement request, be factual. For example a good answer to the question “Please provide additional context for why you believe your account should be reinstated and any action you have taken on the listing” might look something like this:

This is the physical location for Noble Coffee, which has been serving customers at this location for over 10 years. This listing suspension limits our ability to serve customers, and complies with all of Google's guidelines.

Here’s why it works:

✔️ It’s factual and not emotionally charged (e.g. there’s no reason to object)

✔️ The statement is simple and quickly establishes credibility for the business

✔️ It implies that it’s in Google’s best interest to reinstate by aligning with their mission statement

I’ve used this exact format to lift dozens of undeserved listing suspensions over the last few years

Additional notes for resolving suspension issues

If your listing does not get reinstated, review Google’s Guidelines to be sure nothing was overlooked. In many cases, historically inactive or newly created listings are suspended.

As of 2022, it takes approximately 7-14 days for listing suspensions to be lifted.

Happy SEO-ing 🙂