Use this Free Local Keyword Generator Tool to quickly create a list of high volume, relevant, and geo-modified keywords with just a couple clicks.
Pro Tip: Get the Keyword Generator Template to quickly create geo modified keywords, and make the initial phase of keyword research SUPER easy.
Keywords for local businesses are highly predictable…
This because there is little variation in organic keywords for local services at a national level.
For example, throughout the entire United States, people search for local businesses in the following formats:
- [target keyword] + geo (i.e. “plumber chicago”)
- [target keyword] + geo + state (i.e. “plumber chicago il”)
- [target keyword] + near near me (i.e. “plumber near me”)
The keyword generator tool makes it easy to quickly generate these keywords based off of an inputted target service area.
This is really useful for local businesses like:
- Lawyers / Attorneys
- Specialized Physicians
And the list goes on…
How To Use The Local Keyword Generator Template
- Identify Google My Business Categories
- Add Each Category into the Template
- Add Service Area or Target Location
Step 1: Identify Google My Business Categories
The best way to generate local keywords is to use Google My Business (GMB) categories.
If these haven’t already been established, don’t worry.
I’ve added this list of categories into the Google Sheet.
Alternatively, it’s possible to steal competitor categories with a little bit of technical finesse.
Step 2: Add Categories to the Local Keyword Generator
After identifying the categories, add them to the sheet titled, “Location.”
Step 3: Add targeted locations into the Google Sheet
Next, just add the city name, and the target city name in Column K.
Then, add the city name + state abbreviation in Column L to the right.
Wrapping Things Up…
Now, head over to the sheet titled, “Keywords.”
This is where you’ll find a master list of geo-modified keywords, which can then be added to tracking softwares.
Using this tool makes it super efficient to quickly start tracking high volume keywords, which is an important part of any Local SEO strategy…
The Importance of Local Search
Here are a few quick numbers that emphasize the importance of localized keywords:
- 50% of people who performed a localized mobile search visited within 24 hours.
- 34% of people who did the same search on a pc or tablet visited within 24 hours.
- 18% of local mobile searches lead to a closed sale within a day.
- 33% searches on smartphones were made just before arrival at a store.
There are several more local search metrics here, but these are the big ones.
What exactly does this mean?
People who perform localized searches make purchases and fast.
This also means that in order to capture these customers, you’ll need to capture their clicks.
To capture clicks, you’ll need to rank for those geo modified keywords, which can be generated SUPER easy using this template.
Happy SEO-ing 🙂