Local Keyword Generator Tool

Last Updated: July 6, 2020

Let’s face it, keywords for local businesses are highly predictable.

This because there is little variation in the way that people search for local services.

Get the Keyword Generator Template to quickly create geo modified keywords, and make the initial phase of keyword research a SUPER easy.

This is really useful for local businesses like:

  • Plumbers
  • Dentists
  • Doctors
  • Contractors
  • Lawyers / Attorneys
  • Specialized Physicians

And the list goes on…

How To Use The Local Keyword Generator Template

  1. Identify Google My Business Categories
  2. Add Each Category into the Template
  3. Add Service Area or Target Location

Step 1: Identify Google My Business Categories

The best way to generate local keywords is to use Google My Business (GMB) categories.

If these haven’t already been established, don’t worry.

I’ve added this a list of categories into the Google Sheet.

Alternatively, it’s possible to steal competitor categories with a little bit of technical finesse.

Step 2: Add Categories to the Local Keyword Generator

After identifying the categories, add them to the sheet titled, “Location.”

adding categories into the sheet

Step 3: Add targeted locations into the Google Sheet

Next, just add the city name, and the target city name in Column K.

adding the location

Then, add the city name + state abbreviation in Column L to the right.

Wrapping Things Up…

Now, head over to the sheet titled, “Keywords.”

geo modified keyword list

This is where you’ll find a master list of geo-modified keywords, which can then be added to tracking softwares.

Using this tool makes it super efficient to quickly start tracking high volume keywords, which is an important part of any Local SEO strategy…

The Importance of Local Search

Here are a few quick numbers that emphasize the importance of localized keywords:

  • 50% of people who performed a localized mobile search visited within 24 hours.
  • 34% of people who did the same search on a pc or tablet visited within 24 hours.
  • 18% of local mobile searches lead to a closed sale within a day.
  • 33% searches on smartphones were made just before arrival at a store.

There are several more local search metrics here, but these are the big ones.

What exactly does this mean?

People who perform localized searches make purchases and fast.

This also means that in order to capture these customers, you’ll need to capture their clicks.

To capture clicks, you’ll need to rank for those geo modified keywords, which can be generated SUPER easy using this template.

Happy SEO-ing 🙂