While Google My Business (now known as Google Business Profile) is widely recognized as a valuable tool for local businesses to enhance their visibility on Google, it’s also important not to overlook other search engines like Bing. Bing Places for Business offers similar benefits as a local citation for your business.
Bing makes it possible to easily import your Google Business Profile data into Bing Places, which is far more efficient than the manual setup. Once your business has been added to Bing and verified, you’ll be eligible to show in local search results on Bing (similar to Google’s Local 3-Pack).
Table of contents
Pro Tip: Before syncing your Google Business Profile data with Bing Places, ensure that your Google My Business profile is 100% complete and optimized (see optimization guide).
Step 1: Sign In or Create a Microsoft Account
To get started, head over to bingplaces.com to sign in or create a new user account.
Step 2: Enter your info (if creating account)
If you’re creating an account, you’ll have to enter your information.
Pro Tip: I recommend that you use the same email that manages your Google Business Profile(s) to keep everything managed under a single business email.
Then click the Save button!
Step 3: Import from Google Business Profile
Once you’ve signed in (or your account has been created), you’ll be able to import info from you Google Business Profile.
Choose the Import from Google Business Profile now button to being the sync.
Step 4: Sign in to Google
Next, you’ll be prompted to continue the import process by signing into Google (with the account that manages your Google Business Profile).
Select the Continue to Google Business Profile Button
Click the Allow button to grant Bing the permissions needed to continue with the import process.
Note: You’ll have the option to sync your Google Business Profile data with Bing Places at regular intervals. This is optional, but you should select it to automate updates to your Bing Places profile.
Step 5: Import your Google Business Profile
Now, choose the Google Business Profile location or location group that you wish to import to Bing.
Note: If you only have a single location (and no location groups), this will appear as the Google account name.
Step 6: Check import status
If successfully imported, you should see the following message…
For unsuccessful imports, you may want to try again or login with the Google account that manages the Google Business Profile you wish to import / sync to Bing Places.
Step 7: Bing Places Verification
For Google Business Profiles that are verified, you may automatically be verified on Bing. However, this isn’t always the case.
To get verified on Bing, validate that the address info is correct and then click the Verify now button.
Most Bing verification postcards take 7-10 business days to arrive. Once you’ve received the verification postcard enter your verification code…
If you don’t receive a verification postcard, you can always resend it. Alternatively, you may be granted an alternative verification option such as phone call or email verification. Next, consider the next steps of your campaign by running a NAP audit to find other opportunities to improve local listings and use this Local SEO checklist to further improve visibility in Google Search & Maps.