For the last 5 years, I've been refining this strategy and turning it into an actionable framework to share with others.

My goal is to continually update and refine this framework as Google My Business and Local SEO changes, but the framework - the core of this course is built on SEO and sales psychology that has worked in digital marketing for years.

For questions, please reach out to me [email protected]

Feedback is highly encouraged :)

About The Google My Business Framework

There are hundreds of ranking factors, and my goal is always to focus on what's most impactful and driving results.

All of these tactics and strategies I personally use and test on an ongoing basis.

In some cases, I've gotten results (top 3 positions) in as little as 7-days.

The Process

Here are the exact methodologies, processes, templates, and tools that I use:

The Google My Business SEO Framework

View The GMB Framework in Google Drive

  1. The Basics
  2. Google My Business Optimization
  3. Social Profiles & Local Citations
  4. Review Generation
  5. Maximizing Visibility & Engagement

🎁 Bonus #1: Multi-location / Service Area Businesses

🎁 Bonus #2: Maximizing SERP Features

Note: These processes and tactics are structured in a step-by-step format, and I don't recommend skipping around unless you are an experienced SEO that's pressed for time - I get it.

The Basics

👇 Start here

  1. Local Ranking Factors: Understand local ranking signals
  2. Tracking Performance: Accurately track and test the impact of optimizations

Google My Business Optimization (Relevance)

(Phase 1)

  1. SEO Checklist: A complete GMB checklist to get started
  2. GMB Audit & Optimization: Benchmark against Local 3-Pack competitors

Google My Business Optimization (Engagement)

(Phase 2)

  1. Photo Optimization: Learn how to optimize GMB photo uploads
  2. Listing FAQs: Improve listing engagement with a complete FAQ section
  3. Enabling Messaging: Enable messaging to improve accessibility
  4. List Products & Services: Receive additional features in SERPs
  5. Creating Offers: Incentivize engagement and conversions with offers
  6. GMB Site: Create and optimize a free business site for added relevance
  7. Reporting Spam: Succesfully report title spam on competitors' listings

Landing Page Optimization

(Phase 3)

  1. Local Landing Pages: Create local landing pages that convert visitors
  2. LocalBusiness Schema: Increase relevance signals with JSON markup

Grow Prominence

(Phase 4)

  1. Social Profiles: Leverage social media to boost engagement & prominence
  2. Local Citations: Create local citations to increase relevance & prominence
  3. Press Releases & Media: Get mentions on news sites & local media outlets
  4. Review Generation Strategy: Develop a reliable review acquisition strategy
  5. Improve Review Velocity: Diversify and maximize the number of reviews
  6. Managing Reviews: Effectively manage incoming customer reviews

Maximizing Visibility & Engagement

(Phase 6 - ongoing)

  1. GMB Posts: Use the post feature to increase visibility and engagement
  2. CTR Optimization: Generate better engagement signals with higher CTR
  3. Maximizing Visibility: Expand listing visibility in a defined service area

🎁 Bonus #1: Multi-location / Service Areas

  1. Site Structure: Build a scalable structure that targets multiple Local SERPs

🎁 Bonus #2: Maximizing SERP Features

  1. Local Service Ads (LSAs): Create a LSA account for an extra SERP feature
  2. Google Ads (Pay-per-Click): Create a campaign to capture more clicks